Balance Festival launched this year, (May 12th – 14th), Co – Founded and Directed by Ludovic Rossignol-Isanovic, it is set to be recognised as one of London’s leading fitness/wellness events. I got the opportunity to attend the Saturday, to see what the festival had to offer. Find out my thoughts on the 3 – Day Balance Festival held at The Truman Brewery, Shoreditch.
Balance takes place at the Truman Brewery, also home to the London Coffee Festival, (another event Co-Founded by Ludovic). Based 2mins walk from Spitalfieldsds Market in Shoreditch, this venue has a lot to offer. The Festival is divided into separate sections with food/snack brands in the main hall, athletic wear, food hall and fitness classes all in separate rooms. The brewery is a great size and whilst it was a busy day, it never felt overcrowded.
My first Impression when entering Balance, was Wow! The music was pumping, with a live Dj providing the sound and the space was filled with 100’s of people passionate about wellness.
The Main Hall
When walking around the main hall, it was great to see a variety of different products, ranging from nut butter’s by Pip & Nut to eco – friendly washing up liquid by Kinn. There was also a good mixture of well-known brands like Plenish and Rebel Kitchen alongside lots of new start-ups, like Nibble and Raw Culture. All the vendors were incredibly friendly and extremely passionate about their products and more than willing to spend time answering questions and getting to know their market.
I have attended so many events where it’s just about giving out freebies, and no one knows much about the brand or product as they have all been hired for the event. This was a great platform for so many new companies to showcase themselves and build awareness. I spoke to several that are literally in their first year of trading and were so excited to be part of such a great event.
There was a good selection of classes on offer, with each studio offering a packed timetable giving everyone a chance to try them out. Every method was able to stay true to its individual style, with Barry’s Bootcamp taking place in a dark room, lit by their signature red lights. Whilst Third Space had their full range of equipment including tires, ropes and The Rig.
I took part in an Xtend Barre class, hosted by the UK founder, Catie Miller. She put me through my paces along with 30+ women taking part. This was the ideal introduction to learn more about this particular Barre method. I would recommend it to anyone who enjoys a dance-based workout with a great soundtrack. It’s a great to see so many different types of training all under one roof, all being led by passionate and talented trainers.
There was so much free food on offer that you could easily eat your lunch entirely from samples, if you are happy combining granola, hummus and matcha muffins. However, there was also a food hall offering some of the best-tasting healthy food London has to offer.
I finally got the opportunity to sample my first Vurger Co burger. If you haven’t heard of The Vurger Company, check out their Instagram. They are a pop up that specialises in 100% Vegan Burgers and after viewing their mouthwatering posts I finally got my mouth around their Signature Vurger. It was definitely worth the wait!
Other options available were Sano, DF / Mexico and Spicebox all had great looking dishes and I would happily have eaten from each one if my leggings allowed.
There was a full seminar program with speakers such as established fitness and lifestyle blogger Zanna Van Dijk, also Co-Founder of #girlgains. Catie Miller, Founder of Xtend Barre London and Lauren Armes, founder of Welltodo all giving their words of wisdom. I didn’t get the opportunity to listen to any of these as every time I went to check them out the queue was massive and the room was already full.
It would have been good if these talks could take place in a larger area, giving more people the chance to listen in.
The Goodie Bag
You can always judge an event by the freebies you get, and Balance Festival was no exception. I had a VIP ticket which included a T- Shirt as well as a goodie bag. Everyone received the signature Festival Tote and Magazine, the VIP bag included samples from Rebel Kitchen, Pip & Nut, and Vega, but my favourite freebie had to be my Brita Water Bottle. This normally retails for £12 so well worth the ticket price.
I wasn’t sure what to expect before arriving as I have been disappointed by previous wellness events, however, Balance Festival more than exceeded my expectations. It was well curated ensuring there was something for everyone. It seems that Ludovic has found the magic recipe needed to Direct a successful London event.
I would recommend it as a ‘must’ on next years event calendar, you will definitely be seeing me there. If my thoughts haven’t convinced you, then check out this promo video …
Please feel free to leave a comment below and share your thoughts. Let me know if you have any other recommendations for events around London.